Over the years, the marketing landscape transformed drastically. Shifting the focus from branded swag, printed handouts, in-person trade shows to digital-first strategies.
Pandemic, however, accelerated these changes, which have cost a long-lasting impact on the industry.
According to a Gartner surveying of CEO and their deep investment made in digital strategies shows that almost 80% of marketing budgets in 2020 went to digital channels.
Looking further into this, another survey claimed that 74% of chief marketing officers expect to spend even more on digitally advertising their business. Moreover, 66% of CEOs expect to invest in search-paid channels in 2021.
This shows that digital marketing strategies have gone beyond creating social media profiles for a website.
With the pandemic, there is an evident increase in searches, usage of the internet, and demand for more content. People have been expecting their favorite brands to show up more on their social media newsfeed and to speak more on burning topics in their space.
However, the pandemic when managed to increases the demand for digital presence also turned the working style upside down. Many businesses that had their core competency leveraged through traditionally set up stores were forced to join the internet world.
For the sake of survival, many businesses have tried coping up with the digital world. For this, they have managed to get their hands in high-speed internet services to work effectively from home. Cox Cable is one of the names among the high-speed internet and cable TV service providers that helped businesses preformed their duties effectively from home.
However, now as we settle into a much more stable and less uncertain 2021. It is time for leaders to make a list of their priorities to generate traffic and maximize their efforts for their digital marketing strategies.
Get Your Team in Order
2020 managed to throw many unprecedented changes and major challenges towards us. While many of us worked through the pre-Covid to post-Coviud time, having a little tweak in the roles and responsibilities can help achieve greater efficiency.
After the coronavirus outbreak, your team might have lost its focus. The vision, mission, and goals that were once shared might not have been getting the same attention as before.
Therefore, the first thing that you need to do is get your house in order.
What your goals are and whatever the targets you have set for the rest of the year make sure your team is on the page as you.
By managing your team, you can maximize efficiency and achieve the goals.
Ramp up SEO Efforts
If you want to drive maximum traffic to your sales channels you need to optimize your SEO strategy a well.
Keywords work effectively only when they are changing.
If you keep an eye on your competitors you will realize that they might have been buying your word and changing theirs often.
So instead of sticking with only a few keywords, you need to put your efforts and remain in the competitors.
Keep eye on ongoing and latest trends in the SEO world and also have a sharp eye on the competitors.
Content remains the king.
In 2021, the demand for good quality content has spiked.
This is mainly because people are on the internet more than ever. They have been responding to everything and anything that is part of the internet. similarly, they expect their favorite brands and names to keep showing up on their newsfeed. However, this doesn’t mean that businesses with relevant content creation can become the attention grasping source for the internet audience.
Therefore, if you require more traffic and sales for your business you need to enhance your content with the latest data and research.
Know what your audience wants to hear and work on it.
You can leverage your content creation through surveys and other channels.
Lastly, Amplify Mission
As organizations are competing for more than ever it is time to amplify your mission. There are no longer restrictions or a specific geographical location to work from, therefore there should not be any restriction in maximizing your efforts.
Try communicating your mission across all channels and see what works best for your business.