All About Google My Business SEO and Local SEO

The Google My Business service offers more and more features to be visible on the Google SERP, for businesses. For the past few weeks, all owners of a Google My Business page have been able to access the page’s statistics for the last 18 months (type of search to find a listing, actions on the page, phone calls, photos, etc.). Find out everything you need to know about Google My Business and local SEO!

What Is Google My Business?

Google My Business is a comprehensive directory service developed by Google. The advantage of referencing on this online directory is the place it takes place directly on the SERP of Google on a very large number of requests. It is therefore a great way to gain visibility without spending money. You can find its business listings on Google and Maps, Google’s navigation service.

Google My Business is a very nice business card to show your activity and other essential information about your business, your restaurant, your café, your store, your shop… You can thus define the location of your establishment, opening hour’s openings but also photos and customer reviews.

Tips For Ranking Well On Google My Business

Your Google My Business listing must appear as a real extension of your website or your pages on social networks (Facebook, Twitter, Instagram, and Google+). It is often the first contact with future customers: SEO for Locksmiths only have one chance to make a good first impression, right? Working on your Google My Business page is an excellent way to reassure and help customers on their journey to purchase or visit your establishment.

Here is a list of small, easy but important tasks to do on your Google My Business page:

  • Link your website with your Google My Business page with a link (traffic gain)
  • Add opening hours and update them (holidays, exceptional closures, etc.) to facilitate access to your establishment and avoid losing customers who find themselves facing a closed door
  • Add a phone number: incoming calls can boost sales by providing additional information
  • Add an address to make it easier to find your store using Google’s Directions feature
  • Ask your customers to give their opinion on your establishment. Good reviews are often a way to recruit new customers.

A Google My Business page takes up a lot of space on the SERP – Example of a sushi restaurant

Why Google My Business Is Interesting For LOCAL SEO?

Google is the search engine that dominates the market far ahead of the others (approximately 94% of queries in France). Being visible on the SERP of this search engine ensures unique visibility and is a factor in increasing sales, reservations or visits.

Google My Business is a good way to be more visible than the competition on a poorly targeted query – Screenshot Query “bar Lyon”

Google My Business is a service 100% adapted to mobile searches (smartphones or tablets). An essential asset when you know that more than half of searches on Google are searches via mobile. In addition, 97% of Internet users search for local businesses and 40% of mobile searches are localized. Finally, a Google My Business listing takes a prominent place on Google’s computer or mobile results pages, in so-called local queries.

How To Appear On Google Maps?

To increase the visibility of a company, search engines like Google are extremely powerful levers. This power is explained in particular by the great diversity of features and tools of the No. 1 search engine in France. Thus, appearing on Google Maps multiplies the opportunities to be visible to everyone and especially to a geographically close target. Google Maps provides very useful and very detailed information for Internet users once the company concerned has created and optimized its Google My Business page.

If you want to be referenced on Google Maps, you must create a Google My Business page and specify the required information: the name of the company, the address, the postal code, the opening hours, the city, and the number of telephones, the website, and the activity of the company, the products and services offered… The richer a Google My Business page is, the more visibility it gains. If you have a larger catchment area, you can also specify that.

Definition Of Local SEO

Local SEO services refers to the optimization of a site or other digital communication medium such as a social network page to position itself optimally on local queries, i.e., with mentions of geographical location. (District, city, department, region, etc.).

What Is Local SEO For?

Local SEO allows you to focus your attention and those of Internet users on much more specific requests. These more specific requests are less numerous but are much more qualified and it is easier to position yourself on them. Indeed, an independent mechanic in the 9th arrondissement of Lyon can more easily position himself on the request “Garage Lyon 9th” than on a request “Garage” which brings into competition all the mechanics of France and especially the networks of mechanics. However, location is very important for this type of service: Internet users often include a location element in this request.

Google My Business is the online directory that must be followed as a priority to improve the referencing of your site but above all the overall visibility of your establishment. Other online directories are also interesting, such as Yelp, TripAdvisor, Paesani’s… However, your activity must be adapted to each directory.